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Who is Jeffree Star, and How Can You Start Your Own YouTube Journey Like Him?

If you enjoy makeup tutorials on YouTube, you’ve probably seen one of Jeffree Star’s videos. If not, you might have heard about him due to his feud with Kylie Jenner. His vibrant personality led him to fame with a massively popular YouTube channel and a very successful cosmetics line. Here’s a detailed guide to the makeup guru Jeffree Star.

What is Jeffree Star’s real name?

Jeffree Star’s real name is Jeffrey Lynn Steininger Jr. Jeffrey Lynn Steininger was born in Orange County, California on November 15, 1985. He was very open with his fans about his life from a young age. His father died by suicide when he was young, making his childhood difficult. He struggled to express himself and resorted to self-harm. In an interview, he said, “I spent all of high school, in 90-degree weather, in full sweaters and pants and no one ever asked why,” Jeffree shared. “And the whole time I was cutting my entire body. My whole body is covered in scars because I didn’t know how to express my feelings when I was younger.”

Jeffree developed a passion for makeup as a child, experimenting with his mother’s makeup. In junior high school, his mother allowed him to wear makeup to school. After graduating from high school, he adopted the name “Jeffree Star” and moved to Los Angeles to pursue a career.

Who is Jeffree Star


The rise of Jeffree Star

Jeffree Star’s career started as a MySpace star. Then he befriended Peaches’ drummer, Samantha Maloney, who encouraged him to make music. In 2017, The L.G.B.T. logo TV advertised Jeffree Star as part of the “True Colors” tour, where they traveled to 15 cities in the United States.

In 2009, Jeffree Star released his first and only studio album, Beauty Killer. One song on the album Beauty Killer was ‘Lollipop Luxury,’ featuring Nicki Minaj in it. The album reached number seven on the U.S. Billboard Top Electronic Albums chart. He spent the year traveling to promote his music. A year later, he signed with Konvict Muzik but stopped making music because of legal problems.

Jeffree Star and Nicki Minaj


Jeffree Star Cosmetics

In 2014, Jeffree Star founded his makeup brand called Jeffree Star Cosmetics, after he stopped his music career and focused on his company. He began with three liquid lipsticks, but now sells many other makeup products like palettes, eyeliners, lipsticks, bronzers, and glosses.

Jeffree Star Cosmetics lip gloss


Highest Paid YouTuber

Jeffree Star, a makeup artist, was ranked as the fifth highest-paid YouTuber by Forbes. He earned $18 million from his YouTube endeavors in 2018.

Starting a YouTube Career


YouTube Career

Just like Jeffree Star, anyone can become a YouTube star. Stating a YouTube career can be an exciting adventure, but it demands dedication, planning, and ongoing effort. Here are some steps to launch your own YouTube journey:

Identify Your Passion

Choose a topic or niche that you are passionate about and knowledgeable in. This could be anything from gaming, beauty, cooking, technology, lifestyle, or makeup, just like Jeffree Star.

Research and Plan

Take some time to research other successful YouTubers in your chosen niche. Analyze their content, what works well, and how you can differentiate yourself. Create a content plan outlining the types of videos you want to create and how often you plan to upload them.

Invest in Quality Equipment

While you don’t need expensive gear to start, investing in decent-quality equipment such as a camera, microphone, and lighting can significantly improve the production value of your videos.

Create Engaging Content

Focus on creating high-quality, engaging content that provides value to your audience. Whether it’s entertaining, informative, or educational, make sure your content is interesting and keeps viewers coming back for more.

Optimize Your Channel

Pay attention to your YouTube channel’s branding, including your channel name, logo, banner, and thumbnails. Optimize your video titles, descriptions, and tags with relevant keywords to improve discoverability.

Consistency is Key

Consistently upload new content to keep your audience engaged and attract new viewers. Set a realistic upload schedule that you can stick to, whether it’s once a week or multiple times a week.

Engage with Your Audience

Interact with your viewers by responding to comments, asking for feedback, and incorporating viewer suggestions into your content. Building a community around your channel can help foster loyalty and growth.

Promote Your Channel

Share your videos on social media platforms, collaborate with other YouTubers, and participate in relevant online communities to increase visibility and attract new subscribers.

Stay Persistent and Patient

Building a successful YouTube career takes time and perseverance. Don’t get discouraged by slow growth or initial setbacks. Stay focused on improving your content and engaging with your audience, and the results will come with time.

Stay Informed and Adapt

Keep up with the latest trends, algorithm changes, and best practices in the YouTube community. Be willing to adapt your content and strategy based on feedback and evolving audience preferences.

Remember, building a successful YouTube career doesn’t happen overnight. Stay dedicated, keep learning, and enjoy the journey as you work towards achieving your goals.


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